LW Marketing

I help small businesses
& non-profits with marketing support

About Me

Hi, I'm Laurence.

I'm a Brit living in Boston getting used to Dunkin coffee, masshole driving, and watching the Sox loose.

I use my professional marketing experience to help small businesses, non-profits, sole traders, new startups, and anyone with a project that needs a little marketing help.

My life as a marketer

Born in the original Leominster, England, I first got involved in the ad industry as a total nepo baby at the age of 0.

I spent my teenage summer vacations helping small businesses like driving instructors, cafes, hair salons, dentists, grocery stores, and delivery drivers promote their companies. Giving me a crash course in the ways small businesses promote to their communities.

This all led, perhaps predictably, to a career in marketing.

Over the last 15 years I've been working in the marketing industry both professionally and with volunteer organizations. As a jack of all trades I have covered events, design, branding, writing, social media, and practically every part of the marketing mix.

So what's your problem?

Like, what are you trying to solve?

Take a look at some of our client case studies. In each case we were able to help determine a goal, put together a plan, and take steps to achieve it.

Net Impact Boston

NIB were looking for long term community building. We helped them connect with their members with a podcast series, regular email newsletters, and creating content that helped them stand out as industry expert thought leaders.

Jessica Lake Speech Therapy

A small local business wanted to make sure they appeard top in Google search for certain specific terms. This clear aim meant we could put together an SEO plan of attack and watch them climb the rankings.

UN Association of Greater Boston

The UN Association of Greater Boston needed help promoting and prepping for their fundraising gala. We made them promotional content like social graphics, emails, and signage, even donning our tux for live social media content creation on the night.

UOU Finance

A startup that needed a brand. We helped them put together a look, voice, and style all from scratch. We then turned this into a website to launch their company into the world.

How I help

Often people will come to me with a specific goal in mind, for example promoting an event, setting up a brand framework for a new business, or improving website visibility. I work with you to put together a plan, create any materials you may need, and then take all the neccessary steps to achieve your goal.

As far as I'm concerned there is no job too small.

We bult the below menu items to help you make sense of what we offer, but we're happy for clients to go à la carte. Simply pick and choose from the below services to find a meal that works for you.

Espresso

A 2 hour consultation about your needs.

We will sit down and talk through your needs, then will provide you a detailed plan of projected marketing activity.

Grande

A plan for medium sized projects, 20 hours of work.

On a timeframe that works for you we will establish your needs and provide a selection of the below marketing content:

Website built and published
CRM system set up
Newsletter template created featuring three types of email: Sales, informative, image based
Social media template created featuring five different post templates
An annual marketing activity plan.

Venti

A package for larger projects, 40 hours of work.